Responsibilities

• Own end-to-end Meta Ads campaigns focused on qualified leads and pipeline impact
• Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative
• Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams
• Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand
• Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities
• Improve conversion rates through better ad-to-landing page alignment and funnel optimization
• Partner with analytics to ensure accurate pixel implementation, event tracking, and attribution
• Scale campaigns efficiently while maintaining strict efficiency targets (CPL, CPA, pipeline contribution)
• Develop and maintain a structured experimentation roadmap and share insights across teams
• Stay current on Meta platform changes, betas, and best practices

Requirements

• 7+ years of hands-on experience managing Meta Ads (Facebook & Instagram)
• Deep expertise in audience strategy, creative testing, and conversion optimization
• Proven track record driving B2B lead generation (demo and/or self-serve signup motions)
• Strong understanding of the role of creative in performance and ability to guide creative direction
• Experience managing and scaling meaningful budgets with efficiency constraints
• Strong analytical skills and comfort translating performance data into action
• Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks
• Ability to operate as a senior IC with full ownership of strategy and execution
• Strong cross-functional collaboration skills

Preferred

• Experience in ad tech, martech, SaaS, or performance marketing environments
• Familiarity with CRM integrations (e.g., Salesforce, HubSpot) and offline conversion tracking
• Experience with creative briefing and working closely with in-house or external creative teams
• Exposure to incrementality testing, lift studies, or advanced measurement approaches
• Working knowledge of TikTok, LinkedIn, and email, and how paid social fits into broader demand generation

Benefits

• 100% remote within the US
• Flexible vacation policy
• Annual vacation allowance for travel related expenses
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development