Responsibilities

• Plan, launch, and scale campaigns across:
• Meta (Facebook/Instagram)
• Google (Search, YouTube, Display)
• TikTok and other paid channels
• Scale campaigns to 7?8 figures/month in spend while maintaining CAC goals
• Manage budgets, pacing, and forecasting
• Own and optimize the entire acquisition funnel, including:
• Ad ? Landing Page ? Checkout ? Post-purchase flow
• Improve conversion rates, AOV, and LTV
• Identify and fix drop-offs across the funnel

Requirements

• Proven experience managing paid media for DTC supplement or vitamin brands
• Demonstrated success scaling campaigns to $1M+/month in ad spend
• Strong ability to maintain or improve CAC while scaling
• Deep understanding of direct response marketing and consumer psychology
• Experience optimizing full funnels, not just ads
• Hands-on experience with:
• Advertorial funnels
• VSL funnels
• Offer testing (bundles, upsells, subscriptions)
• Highly analytical and data-driven

Nice To Have

• Experience in subscription-based supplement businesses
• CRO experience (landing pages, checkout optimization)
• Experience working closely with creative teams or managing them