Responsibilities

• Omnichannel Strategy: Architect and manage integrated campaigns across the full service suite, including, but not limited to: Connected TV (CTV), Online Video (OLV), Native Ads, Streaming Audio, Out of Home (OOH), Linear TV, and Broadcast Radio.
• Strategic Planning: Identify target audiences by analyzing demographics, movement patterns, and digital interests to build data-driven profiles.
• High-Impact Buying: Evaluate and purchase digital media through major programmatic platforms (such as StackAdapt, Basis, DV360, MNTN) and PMPs.
• Performance Leadership: Own the measurement framework for assigned accounts, translating complex data into actionable insights focused on incrementality, Lifetime Value (LTV), and Customer Acquisition Cost (CAC).
• Client Management: Lead executive-level client calls and QBRs, articulating how the channel mix (from high-impact CTV awareness to lower-funnel Remarketing) maximizes reach and manages frequency.
• Operational Excellence: Take ownership of complex ad server setup (trafficking), pixel creation (CAPI), and quality assurance across all media types.
• Vendor & Partner Relations: Facilitate relationships with premium publishers and audience providers (e.g., Experian) to secure preferred pricing and first-to-market alpha/beta opportunities.
• Mentorship: Lead and mentor junior buyers, fostering a culture of hands-on optimization that goes beyond basic automation to drive performance.

Requirements

• 5+ years in digital media planning and buying, with deep expertise in both site-direct and programmatic environments
• Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad Servers (Campaign Manager), and Web Analytics (GA4).
• Proven track record managing diverse media types, including OTT/CTV, Streaming Audio, and Traditional Linear/Radio.
• Expert knowledge of remarketing and advanced targeting (dynamic creative, CRM, lookalike, and predictive modeling)
• Ability to map data partners to the customer journey—activating contextual signals for awareness and deterministic identity for conversion.
• Exceptional presentation skills, with the ability to tell a compelling story through data for high-growth performance accounts.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We\'ve got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.