Responsibilities - Serve as a primary administrator and internal subject matter expert for Atwell’s marketing technology platforms, including marketing automation, email marketing, CRM, analytics, reporting, intranet, and digital engagement tools. - Monitor system performance, data quality, integrations, user access, and platform effectiveness across marketing and business development systems. - Evaluate existing marketing technology tools and platform capabilities to identify opportunities for improved functionality, automation, scalability, and cost efficiency. - Manage vendor relationships, platform support tickets, upgrades, documentation, governance standards, and best practices. - Partner cross-functionally with Marketing, IT, Human Resources, Corporate Communications, Talent Acquisition, and other teams to support technology implementation and rollouts. - Support user adoption through training, coaching, documentation, user guides, and ongoing best-practice support. - Track adoption metrics and recommend strategies to increase utilization, engagement, and consistency across platforms. - Evaluate marketing workflows and recommend process improvements that reduce manual work, improve accuracy, and support scalable operations. - Partner with the Associate Director of Digital Communications on CRM hygiene, segmentation, campaign tracking, reporting structures, and data management initiatives. - Maintain dashboards and reports to measure campaign performance, lead generation, engagement, website activity, and business development outcomes. - Translate digital marketing data into actionable insights and recommendations for leadership and internal stakeholders. - Stay current on emerging marketing technologies, AI applications, analytics, automation, and digital trends, including best practices within the AEC industry.