Responsibilities

• Lead Client Strategy and Executive Relationships
• Translate client business objectives into clear, actionable marketing strategies rooted in audience intelligence and demand generation best practices.
• Lead strategy conversations with VP and C-level client stakeholders. You need to be comfortable talking about business outcomes, not just campaign metrics.
• Build relationships grounded in credibility, strategic thinking, and measurable results. Clients should view you as a marketing partner, not a vendor.
• Keep and Grow Client Revenue: Develop and maintain strategic growth plans for each client in your portfolio. Know where each client is on the Marketing Maturity Mountain, what triggers the next stage, and when the timing is right for expanded scope.
• Consistently expand client revenue through deeper channel engagement, additional services, and increased investment tied to demonstrated performance.
• Lead EBRs and QBRs that show clients what we built, what the data says, and what comes next. These are strategic conversations, not data dumps.
• Identify churn risk early. Surface it. Own the retention plan. Your net revenue retention across your portfolio is how we measure success.
• Lead Internal Collaboration: Partner with channel specialists across LinkedIn Ads, Paid Search, Meta, Programmatic, Creative, and Analytics to ensure strategies are executed well.
• Provide strategic direction and coaching to account coordinators so they understand the client context behind the tasks they're executing.
• Work with channel leaders to improve systems, reporting, and operational quality where you see gaps in delivery.
• Give direct feedback to leadership. If something isn't working for clients, say so. If there's an opportunity to improve how we deliver, surface it. This role has a voice at the table.
• Use Data and Signals to Guide Strategy: Lead client reporting conversations. Translate multi-channel performance metrics into strategic insight and forward-looking recommendations.
• Use audience engagement signals, channel performance data, and conversion trends to refine strategy and guide next steps.