Responsibilities

• Lead Client Marketing Strategy — Own integrated marketing strategy across key client accounts — from initial diagnosis through roadmap development and ongoing optimization
• Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan
• Serve as the strategic lead in client relationships — translating data into executive-ready insights and long-term growth recommendations
• Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics
• Build Modern Demand Generation Frameworks — Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content — mapped to each stage of the buyer journey
• Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics
• Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative
• Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms
• Drive Visibility in Search & AI Ecosystems — Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot)
• Integrate SEO best practices — including semantic structure, entity optimization, and structured data — into broader content and visibility strategies

Requirements

• You are, first and foremost, a marketing strategist. You know how to diagnose a business's growth challenges, build a strategy that addresses them, and communicate that strategy clearly to clients and internal teams. Channel expertise supports your strategy — it doesn't define it
• You have at least 1 year of prior agency experience
• You have 5+ years of experience in marketing strategy, ideally within an agency or consulting environment. You've led multi-channel engagements, not just optimized individual channels
• You understand the full marketing toolkit, including: - Demand generation and full-funnel lead gen strategy - Paid media (Google Ads, LinkedIn Ads, Meta Ads) — enough to direct and integrate, not just delegate - Content strategy and brand positioning - Marketing analytics and reporting (GA4, HubSpot, Looker Studio, Databox, or similar)
• You have meaningful SEO and AEO experience. You understand how organic visibility, structured data, entity optimization, and AI-driven discovery work — and how they fit into a broader marketing strategy
• You've worked with B2B clients or lead generation-focused brands and understand pipeline, MQLs, and how marketing connects to sales outcomes
• You communicate exceptionally well. You can run a client strategy session and write a crisp exec summary
• Bonus Points - Experience with AI tools as part of your workflow (research, content strategy, competitive analysis) - Familiarity with AEO/GEO concepts and emerging AI search behavior - Background in agency environments with multi-client account management - Experience with HubSpot or Salesforce from a strategy/reporting perspective

Preferred

• Experience with AI tools as part of your workflow (research, content strategy, competitive analysis)
• Familiarity with AEO/GEO concepts and emerging AI search behavior
• Background in agency environments with multi-client account management
• Experience with HubSpot or Salesforce from a strategy/reporting perspective

Benefits

• ATAK also offers a full benefits package, including unlimited PTO, medical/dental/vision/life insurance, a 401k with 5% match, and paid maternity/paternity leave.