Senior Marketing Strategist (Acquisition) at Principal Financial Group | Des Moines, IA | $104K/yr – $150K/yr

Senior Marketing Strategist (Acquisition)

Des Moines, IA (Remote)

$104K/yr – $150K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel acquisition marketing for personal investment products, leading strategy, execution, and optimization.

Own development and execution of acquisition marketing strategies for personal investment planning products.
Must-have: 6+ years of direct-to-consumer marketing experience.
Standout: Cross-functional collaboration with product, content, and web teams.

Job Description

Responsibilities

Marketing Campaign Strategy, Execution & Optimization
Lead development and execution of acquisition marketing strategies for individual participant personal investment planning & products.
Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions.
Apply test-and-learn methodologies to refine approaches and maximize lifetime value. Prioritizing creative testing and audience segmentation strategies.
Partner with product, content, marketing strategist and web experience teams to create integrated cross-channel promotional strategies.
Ensure messaging consistency across email, direct mail, and digital experiences to drive engagement and incremental sales.
Track, analyze, and communicate campaign results, using findings to improve future performance.

Requirements

Bachelor's degree or equivalent experience.
6+ years of direct-to-consumer marketing experience.
4+ years of experience in financial services/retirement, preferred.
Advanced knowledge of omnichannel marketing strategies (email, direct mail, digital).
Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management.
Experience building strategic marketing programs that deliver on business goals.
An understanding of the competition and market opportunities and customer experience
Strong verbal and written communication skills.
Solid strategic and critical thinking skills.
Ability to influence stakeholders and drive alignment across teams.

Benefits

Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
Pension Eligible: Yes

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA

24K employees (675 in marketing)

www.principal.com

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86% CEO approval