Senior Marketing Specialist - Research Models and Services (REMOTE) at Charles River Laboratories | Wilmington, MA | $75K/yr – $95K/yr

Charles River Laboratories

Senior Marketing Specialist - Research Models and Services (REMOTE)

Wilmington, MA (Remote)

$75K/yr – $95K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive RMS digital marketing and demand-gen efforts to build awareness, generate leads, and move opportunities through the funnel.

Develop and execute digital campaigns for the RMS portfolio to boost awareness and sales.
Strong Salesforce experience to manage leads, stages, and CRM data.
Collaborate across marketing, sales, and SMEs on persona-based and ABM campaigns.

Job Description

Responsibilities

Develop and execute digital marketing campaigns aligned to business goals for the RMS (GEMS, RADS, IS) portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing
Lead engagement with first-touch clients through automated cadences, engagement studios, and autoresponders
Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns
Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels
Utilize data mining and lead generation tools to find and contact prospective targets
Support monitoring of inbound leads and routing to BDE team; includes leads from website, events, Maestro, and other platforms
Manage channel content for organic and paid social and other paid media
Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking
Research target audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts for strategic decisions

Requirements

Bachelor’s degree (B.A /B.S.) or equivalent in biological sciences, marketing, business, or related discipline
3-5 years related experience in marketing or communications
Previous experience within a life science environment (e.g., biotech, pharmaceutical, preclinical drug development, CRO, or lab) required
Strong Salesforce experience
Fluency in English (written and verbal)

Preferred

Canva experience a plus

Benefits

bonus/incentives based on performance
401K
paid time off
stock purchase program
Health and wellness coverage
employee and family wellbeing support programs
work life balance flexibility

Charles River Laboratories

At Charles River, we are guided by our strong purpose—to create healthier lives—which centers around the patients who rely on the therapeutics we help to develop, the animals in our care, to our planet, and to the passionate and skilled people who are at the heart of our organization and make it all possible. #DrugDiscovery #Biotech #Biotechnology #Pharmaceuticals #CRL

Founded in 1947

Wilmington, Massachusetts, USA

15K employees (257 in marketing)

criver.com