Responsibilities

• Develop and execute digital marketing campaigns aligned to business goals for the RMS (GEMS, RADS, IS) portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
• Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing
• Lead engagement with first-touch clients through automated cadences, engagement studios, and autoresponders
• Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns
• Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels
• Utilize data mining and lead generation tools to find and contact prospective targets
• Support monitoring of inbound leads and routing to BDE team; includes leads from website, events, Maestro, and other platforms
• Manage channel content for organic and paid social and other paid media
• Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking
• Research target audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts for strategic decisions

Requirements

• Bachelor’s degree (B.A /B.S.) or equivalent in biological sciences, marketing, business, or related discipline
• 3-5 years related experience in marketing or communications
• Previous experience within a life science environment (e.g., biotech, pharmaceutical, preclinical drug development, CRO, or lab) required
• Strong Salesforce experience
• Fluency in English (written and verbal)

Preferred

• Canva experience a plus

Benefits

• bonus/incentives based on performance
• 401K
• paid time off
• stock purchase program
• Health and wellness coverage
• employee and family wellbeing support programs
• work life balance flexibility