MX Technologies, Inc.

Senior Marketing Operations Manager

Lehi, UT (Hybrid)

Salary Not AvailableSenior Level9+ years expFull time

Posted 2 months ago

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Job Summary

Own the revenue operations spine across marketing and sales, owning the marketing tech stack and data flows to lift pipeline and retention.

  • Marketing Operations: plan, implement and maintain automation, email, and cross-system data connections with a focus on Marketo and data hygiene.
  • Measurement & Forecasting: build attribution, forecast pipelines, and provide insights to optimize revenue and retention.

Job Description

Responsibilities

  • Partner with Revenue, Marketing, and Customer Success leaders to drive value and efficiency across the entire customer lifecycle through unified metrics and data
  • Plan, build, implement, and maintain all marketing operations, marketing automation, and email marketing
  • Lead and develop operational initiatives for our revenue engine working with Sales and Revenue Operations
  • Identify opportunities using results data and recommend operational improvements and strategy to optimize the company's ability to generate more revenue and improve customer retention
  • Own marketing operations systems & tools, business operations, and sales enablement; Ownership of the technical martech stack ( Marketo ) and ensure utilization, compliance, and connectivity of additional technology systems (Clay, SFDC, Lean Data, Domo, Advertising Platforms, HockeyStack)
  • Establish effective business and department development metrics, lead/opportunity/pipeline forecasting
  • Build marketing attribution strategies and implement, update, and oversee execution
  • Oversee data visibility, integrity, and cleanliness across systems and throughout the entire sales and marketing funnel from Lead to Customer
  • Provide recommendations on and evaluate, manage, and train stakeholders on industry tools & resources that can be leveraged to drive efficiency throughout the revenue organization
  • Achieve expert status in business and industry trends as it relates to the marketing operations and revenue growth functions

Requirements

  • 9+ years of experience preferred managing B2B tech stack, preferably:
  • CRM Systems: Salesforce
  • Marketing Automation: Marketo Certified
  • Lead routing: LeanData, Clay, Hockeystack
  • Asana and reporting: Domo, Google Analytics, Excel
  • Experimental channels: Quora, Instagram, YouTube
  • A data-driven approach to marketing and conversion
  • An iterative builder’s mindset, meaning the ability to constantly monitor and optimize digital programs
  • Ability to lead strategically and execute effectively across multiple functions

    Benefits

    • In Lehi, Utah office with onsite perks such as company-paid meals, massage therapists, a sports simulator, gym, mother’s lounge, and meditation room
    • Meaningful interactions with amazing people