Responsibilities

• The technical architecture and roadmap for Aircall's Marketing technology stack, including HubSpot, Salesforce, and adjacent systems
• Marketing Ops execution end-to-end: from requirements gathering to build, QA, and rollout
• Lead scoring, routing, and assignment logic across Marketing and Sales — you will lead a full revamp of how leads and accounts are routed and assigned
• Attribution strategy: designing, building, and maintaining multi-touch attribution models that the business trusts
• Data structure and architecture decisions that affect how Marketing, RevOps, Sales, and Data Science interact with shared systems
• Business outcomes & key metrics: routing accuracy, lead to pipeline conversion, marketing sourced and influenced pipeline, marketing spend efficiency
• Serve as the primary technical decision-maker for the Marketing stack, setting standards for how systems are configured, integrated, and maintained
• Design and deploy attribution models, ensuring methodology is sound, documented, and defensible to Marketing and Sales stakeholders
• Own lead scoring model development in partnership with Data, covering scoring, routing/assignment, and tracking of leads end-to-end
• Architect and maintain the data structures underlying lead, contact, account, and opportunity objects across HubSpot and Salesforce, ensuring clean, reliable data flow between systems

Requirements

• HubSpot certification(s) with strong, hands-on production experience administering and architecting HubSpot at scale
• Salesforce expertise with strong, hands-on production experience administering and architecting Salesforce at scale
• Proven experience developing and deploying attribution models (multi-touch attribution or comparable methodologies) in a B2B or SaaS environment
• Deep understanding of data structure and architecture, including object relationships, data flow, APIs, webhooks, and integration patterns between marketing and CRM systems
• Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
• Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
• Comfortable operating as a technical owner and decision-maker, not just an implementer

Benefits

• Competitive salary package & benefits