Senior Marketing Manager Retention Execution

New Jersey, USA (Hybrid)

$105K/yr – $201K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end activation of churn-defend save journeys for Verizon’s VBG, coordinating multi-channel delivery and live-ops execution.

  • Own end-to-end activation of churn-defend save journeys across CRM, Digital, and rep channels.
  • Six+ years in marketing operations or CRM execution with live-treatment launches.
  • Strong hands-on ability to configure offers in digital and rep-facing systems.

Job Description

Responsibilities
  • Execution lead for VBG retention strategies into live, functional customer treatments.
  • The role is the driver of activation—responsible for the end-to-end save journey work, orchestration of "Defend" programs across all rep-facing and customer-facing systems.
  • The role bridges the gap between a marketing idea and a functioning action in the field.
  • The Senior Manager, Defend Execution is a technical-marketing hybrid responsible for the day-to-day activation of churn-reduction strategies.
  • This role focuses on the precise configuration of offers and save actions within VBG’s digital and rep-facing systems.
  • Omni-Channel Synchronization: Coordinate the simultaneous launch of campaigns across CRM, Digital, Sales, Telesales, and Care.
  • The execution lead ensures that a "Save" action initiated in a digital portal is visible and consistent if the customer moves to a live rep.
  • Troubleshooting & Rapid Response: Serve as the first line of defense for execution errors.
  • The lead builds, maintains, and drives customer journey work for save treatments aligned to churn/defend programs.
  • Monitor live performance to identify system "breaks" or offer misfires, leading to immediate triage to minimize customer friction using AI, tech, and data.
Requirements
  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Experience working with marketing research, research strategy, or consumer research methodologies.
  • Six or more years of experience in marketing operations, CRM execution, or churn management, with a proven track record of launching live customer treatments in a fast-paced environment.
  • Even better if you have one or more of the following: A Master’s degree in Business Administration, Finance, Marketing, or Analytics.
Preferred
  • A Master’s degree in Business Administration, Finance, Marketing, or Analytics.
  • Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
  • Understanding of key CRM and Sales platforms and systems (i.e., Adobe, Salesforce, Pega, and POS systems).
  • Strong understanding of customer analytics and campaign success measures.
  • Ability to translate complex ideas and express them in concise, simple-to-understand ways.
  • Ability to work under pressure in a fast-paced environment and multitask across projects.
  • Comfortable with continuously changing priorities.
  • Strong analytical, problem-solving, and planning skills.
  • Ability to interface with executive and C-suite leadership to develop and represent work.
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Verizon

3.8 Glassdoor

We get you. You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. You’ll find all that here.Because we empower you.We power and empower how people live, work and play by connecting them to what brings them joy. The same is true inside our walls. We do what we love — driving innovation, creativity, and impact in the world.And wherever you go, we got your back.This is a team sport. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together— lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

Founded in 1983
Basking Ridge, New Jersey, USA
102K employees (3,320 in marketing)
71% recommend to a friend
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Marketing Team

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Marketing Roles Posted (Last 30 Days)
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