Responsibilities

• Own the day-to-day relationship with PAR's agency of record, including briefing, feedback, and accountability against strategy. The Senior Marketing Manager holds the agency to the standard the Director sets.
• Own social calendar strategy, not just scheduling. Set the content strategy and brief execution rather than approve it after the fact.
• Own launch project management across every product launch, including intake briefs, project board maintenance, asset routing, and timeline accountability.
• Use AI tools, including Claude, to accelerate strategic drafting, campaign development, and reporting; build and maintain reusable projects and skills that scale marketing output across the team.
• Partner with the Digital Marketing Manager and HubSpot execution partners to build and optimize demand gen and lifecycle strategy, with direct accountability for growth in key account segments.
• Produce first-draft strategic documents, including positioning statements, campaign briefs, and launch frameworks. Bring the Director a 90% draft, not a blank page.
• Directly manage the Digital Marketing Manager and provide oversight of the Events & Programs function, including coverage planning during team absences.
• Represent Marketing credibly in cross-functional rooms, including with Product and executive stakeholders, when the Director is not present.
• Monitor the competitive landscape and industry trends, and translate that intelligence into recommended changes to strategy, messaging, or campaigns.
• Establish the KPIs and measurement approach used to evaluate marketing programs, then assess performance against them on an ongoing basis and report back on required changes, with full accountability for what is and isn't working.