Responsibilities

• Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights, in partnership with the Marketing Director and Product and Sales teams.
• Design and execute multi-channel campaigns (digital, email, search, social, video, advertising, events) to drive product usage, enhance brand awareness, generate sales pipeline, and improve customer retention metrics.
• Track performance metrics rigorously, optimizing tactics for maximum ROI.
• Support subject matter experts to develop thought leadership content through collaboration, such as white papers, webinars, and case studies that showcase our data, solutions, and expertise.
• Partner with Product and Sales leadership to establish tactical goals and key performance metrics that support business growth objectives
• Align with Product to refine messaging and highlight unique value propositions.
• Liaise with global marketing peers to adapt campaigns for regional audiences and adopt best practices.
• Strengthen brand positioning by simplifying complex narratives for target audiences while highlighting our value propositions.
• Ensure alignment between Market Intelligence AI initiatives and the S&P Global AI narrative and brand through special project pods and workstreams
• In collaboration with the marketing events team, organize and support high-impact events—from webinars to conferences—ensuring clear KPIs and post-event follow-up and analysis.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of B2B marketing experience with demonstrated success in lead generation and brand building
• Analytical mindset with experience using data to drive marketing decisions and measure campaign effectiveness
• Strong project management skills with proven ability to develop and execute multiple marketing campaigns simultaneously, and deliver excellent results on deadline
• Experience demonstrating print, digital, social, and event channels to drive marketing campaigns, within a global marketing budget, at a high quality
• Proven track record of managing webinars, events, and digital marketing campaigns that drive measurable business results
• Strong analytical abilities and data-driven thinking; comfort with understanding/communicating marketing critical metrics to senior partners
• Enthusiastic and independent worker, who also is a great teammate that builds strong relationships with partners
• Strong presentation skills, as well as written and verbal communication skills; ability to communicate with all levels of team and management
• Excellent organizational and time management skills

Preferred

• Experience with AI/ML marketing strategies or marketing technology products in B2B environments
• Familiarity with Salesforce CRM and Marketo marketing automation desired
• Background in financial services, data analytics, or market intelligence industries

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.