Responsibilities

• Media & GTM Strategy: Partner with the global publishing team to develop comprehensive North America paid media strategies across major digital channels (YouTube, Meta, SEM, Programmatic DSPs).
• Media & GTM Strategy: Lead end-to-end agency management, including RFP processes, onboarding, creative briefing, and campaign execution leadership.
• Media & GTM Strategy: Partner with creative agencies and internal creative teams to drive creative testing and optimization across paid media campaigns.
• Media & GTM Strategy: Oversee media budget allocation, campaign pacing, and data-driven ROAS optimization to achieve core launch targets and business goals.
• Media & GTM Strategy: Drive GTM campaign planning and oversee the Global Marketing Activities Calendar (GMAC) to ensure seamless alignment across major marketing beats.
• Media & GTM Strategy: Establish campaign KPI frameworks, release cadences, and business planning models in collaboration with key stakeholders.
• Attribution & Performance Analytics: Establish and oversee full-funnel attribution tracking and analytics frameworks using platform solutions such as Gamesight, Google Analytics, Looker Studio, Tableau, or equivalent analytics platforms.
• Attribution & Performance Analytics: Build scalable reporting dashboards and lead regular performance reviews to provide actionable insights for executive leadership and global teams.
• Attribution & Performance Analytics: Develop scalable campaign measurement frameworks and decision-making models to strengthen long-term in-house performance marketing capabilities.
• Attribution & Performance Analytics: Collaborate with platform teams to support storefront optimization and digital merchandising initiatives.

Requirements

• 8+ years of performance marketing experience within the video game publishing industry, with proven experience supporting or leading AAA title launches.
• Demonstrated track record of developing and executing multi-channel paid media campaigns ($1M+ annual budgets preferred).
• Hands-on expertise in major ad platforms (Google Ads, Meta Ads Manager, programmatic DSPs) and game attribution tools.
• Experience managing full-funnel acquisition campaigns across PC and console ecosystems.
• Proven experience managing top-tier creative and media agencies, from briefing to performance evaluation.
• Strong track record of translating complex campaign data into strategic executive readouts and actionable optimization plans.
• Excellent business English communication skills.

Preferred

• Experience working with global publishing organizations or Asian game publishers.
• Korean language proficiency is a plus.

Benefits

• Incentive compensation
• Hybrid Work (remote + on-site)
• Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long-term disability)