Responsibilities

• Partner closely with their cross-functional team and marketing leader in developing the following:
• Global & US long-range plans (LRP) and investment plan
• Establish the global value proposition/evidence strategy to maximize market adoption
• Define new product development needs versus unmet market opportunities
• Conduct market research and assists in development of short- and long-term plans
• Support portfolio strategy including the product road map and life cycle management
• Support market development strategy/identification of key adoption barriers
• Understand competitive landscape and determine game theory strategies to maximize market share
• Qualitative Analysis, market segmentation, and pricing strategies
• Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience.
• Support execution in key markets to establish growth: Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
• Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

Requirements

• 4+ years of marketing experience; health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
• Strong results orientation and analytical skills.
• Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding.
• Demonstrated project management experience with a cross-functional team
• Experience with Qualitative and Competitive analysis
• Bachelor's degree required

Benefits

• US Benefits at Baxter (except for Puerto Rico)
• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.