Senior Marketing Manager, OrthoBiologics,

USA (Hybrid)

$168K/yr – $231K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own global and regional market strategy for a medical devices portfolio, shaping value evidence, launches, pricing, and market access while coordinating with R&D, regulatory, and regional marketing.

  • Own global and US long-range plans and investment alignment to drive market adoption.
  • Define the value proposition and evidence plan to maximize uptake and support pricing, market access, and lifecycle management.
  • Collaborate across R&D, Clinical, Regulatory, Manufacturing, and regional marketing to execute launches and remove adoption barriers.

Job Description

  • Partner closely with their cross-functional team and marketing leader in developing the following:
  • Global & US long-range plans (LRP) and investment plan
  • Establish the global value proposition/evidence strategy to maximize market adoption
  • Define new product development needs versus unmet market opportunities
  • Conduct market research and assists in development of short- and long-term plans
  • Support portfolio strategy including the product road map and life cycle management
  • Support market development strategy/identification of key adoption barriers
  • Understand competitive landscape and determine game theory strategies to maximize market share
  • Qualitative Analysis, market segmentation, and pricing strategies
  • Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience.
  • Support execution in key markets to establish growth: Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
Baxter International Inc. logo

Baxter International Inc.

3.8 Glassdoor

For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.

Founded in 2001
Deerfield, Illinois, USA
39K employees (1,578 in marketing)
72% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
386.4K
Monthly Google Ads Budget
$12.3K
Traffic Source Mix
Search
41.7%
Direct
40.7%
Referral
11.8%
Social
4.1%
Paid
1.6%

Headcount Trend

Current headcount: ~39.4K

Marketing Team

Marketing Team Size
1,346 (3% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.3B
Last Raise
$600M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $600M
  • Apr 2021
    Grant • $1.8M
  • May 2019
    Post IPO Debt • $1.7B

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