Senior Marketing Manager, Engagement (Cutting Machines) at Cricut | South Jordan, UT

Cricut

Senior Marketing Manager, Engagement (Cutting Machines)

South Jordan, UT (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own Cricut Design Space lifecycle marketing and multi-channel campaigns to drive visits, activation, and cut activity, with cross-functional alignment across product, data, and creative teams.

Lifecycle Strategy: Own the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity.
Journey Orchestration: Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation.
Platform Expertise: Become an expert in Cricut machines, Design Space, materials, project types, and user workflows.

Job Description

Own Cricut Design Space lifecycle marketing and multi-channel campaigns to drive visits, activation, and cut activity, with cross-functional alignment across product, data, and creative teams.

Lifecycle Strategy: Own the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity.
Journey Orchestration: Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation.
Platform Expertise: Become an expert in Cricut machines, Design Space, materials, project types, and user workflows.
Multi-Channel Engagement: Use email, push, SMS, paid social, in-app messaging, banners, and pop-ups to drive engagement and cut conversion.
Cross-Functional Delivery: Partner across creative, product, engineering, international, data, research, and digital marketing to execute campaigns.
Data-Driven Activation: Work with data teams to define segments, triggers, tests, dashboards, and performance readouts.
Performance Metrics: Tie marketing performance to first 7-day cuts, cuts per user, active cutters, international engagement, and campaign metrics.
Documentation & Alignment: Document roadmaps, calendars, briefs, tests, learnings, and updates to keep teams aligned.

Cricut

3.1 Glassdoor

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of all. Let’s make. Enjoy incredible perks. We take care of our team. From medical, dental, vision, and retirement benefits, IVF contribution, pet insurance, 401K match, life insurance to incentive programs, work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.Like what you see? We can’t wait to meet you.Need help making? Contact us: https://cricut.com/en-us/contact

Founded in 1969

South Jordan, Utah, USA

1K employees (204 in marketing)

cricut.com/blog/what-is-cricut?utm_campaign=brand&utm_medium=social&utm_source=linkedin&utm_content=evergreen&utm_term=bio

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