Responsibilities

• Drive the eCommerce business strategy for the website, including lead and unit growth, conversion rate optimization, and customer experience performance.
• Help define and manage the eCommerce roadmap, prioritizing initiatives based on business impact, customer needs, and performance insights.
• Partner cross‑functionally with UX, engineering, merchandising, analytics, and operations to deliver improvements that drive measurable results.
• Optimize site performance across key KPIs including conversion, engagement, bounce rate, and page performance.
• Use data to drive decisions, leveraging analytics, experimentation, and customer insights to guide investments and optimizations.
• Ensure merchandising excellence, including product presentation, navigation, content strategy, and promotional execution.
• Champion customer experience, ensuring journeys are intuitive, consistent, and aligned with brand standards.
• Monitor industry trends in digital commerce and translate opportunities into actionable initiatives.
• Additional duties as assigned.

Requirements

• 5+ years of experience in direct-to-consumer Commerce, digital sales, or website performance management.
• Demonstrated ownership of online revenue, conversion, and growth KPIs.
• Strong understanding of customer journeys, merchandising, and conversion optimization.
• Experience partnering with technical and UX teams without being a technical owner.
• Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics, Clarity) and A/B testing platforms.
• Excellent communication, prioritization, and stakeholder management skills.

Preferred

• Experience with headless commerce or composable architecture.
• Experience in home services industry.
• Background in B2C or omnichannel retail environments.