Responsibilities

• Deliver Sales-Focused Competitive Enablement
• Partner closely with sales leadership to identify competitive gaps and improve win rates in strategic deals
• Enable sales teams with tools and messaging to confidently articulate Anaplan’s differentiation throughout the sales cycle
• Create competitive battlecards, win/loss insights, positioning frameworks, and sales playbooks that help field teams effectively position Anaplan against competitors
• Monitor competitive landscapes, emerging vendors, and industry trends to identify opportunities and risks for Anaplan’s platform and applications
• Shape Market Messaging and Positioning
• Collaborate with Product Marketing and Solutions Marketing leaders to refine differentiated messaging and positioning across Anaplan’s applications and platform
• Develop actionable insights that inform product strategy, messaging, and go-to-market priorities
• Translate competitive insights into compelling narratives that strengthen Anaplan’s value proposition in key markets
• Support Analyst Relations

Requirements

• 6–8+ years of experience in competitive intelligence, product marketing, solutions marketing, or strategy roles within B2B enterprise software
• Deep understanding of the enterprise planning and EPM market, including platforms such as Anaplan, Workday Adaptive Planning, Oracle EPM Cloud Planning, Pigment, OneStream, Planful, or IBM Planning Analytics
• Experience analyzing competitive landscapes in enterprise applications, cloud platforms, analytics, planning technologies, or adjacent markets
• Strong ability to translate market and competitive insights into actionable messaging, positioning, and sales enablement assets
• Experience supporting analyst relations or engaging with industry analysts is strongly preferred
• Excellent storytelling, writing, and communication skills with the ability to simplify complex topics into compelling narratives
• Demonstrated ability to influence cross-functional stakeholders including Product Management, Sales, and Marketing leadership
• Highly analytical, curious, and proactive, with the ability to synthesize information quickly and communicate insights clearly
• Self-starter who thrives in fast-moving environments and can manage multiple priorities while delivering impactful results

Preferred

• Experience across multiple lines of business or geographies
• Strong storytelling and narrative development skills

Benefits

• DEIB commitment and inclusive culture that strengthens the business
• We build an environment where all people are respected and valued and can bring their authentic self to work every day