Own go-to-market for MediaTek Dimensity Auto portfolio and Embedded IoT across global automotive, IoT, and enterprise audiences.

• Go-to-Market Strategy Ownership: Develop and lead comprehensive B2B marketing strategies for MediaTek's Dimensity Auto portfolio — including Dimensity Auto Cockpit, Dimensity Auto Connect, Dimensity Auto Drive, and Dimensity Auto Components, as well as Embedded IoT.
• Integrated Campaign Execution: Drive end-to-end campaign planning and execution across digital advertising, content marketing, executive thought leadership, industry events, ABM, email, and social media to generate pipeline across automotive and embedded IoT ecosystems.
• Compelling Narrative & Content Development: Translate technical automotive silicon and embedded IoT capabilities into clear value propositions, messaging, white papers, briefs, videos, blog posts, and web content for technical and business audiences.
• Event & Ecosystem Marketing: Lead marketing strategy and execution for key automotive and IoT events, sponsorships, executive roundtables, and on-site activations across US, Europe, and Asia.
• Cross-Functional Leadership: Collaborate with product marketing, engineering, Sales, and agencies to ensure message consistency and campaign alignment across regions and audiences.
• Partner & Ecosystem Co-Marketing: Support co-marketing with automotive and IoT partners to drive joint market presence and credibility.
• Digital & Performance Marketing: Oversee LinkedIn, programmatic display, SEM, and content syndication targeting engineering leaders, architects, product decision-makers, and executives globally.
• Data-Driven Growth: Define and track KPIs, optimize programs, and demonstrate marketing impact on pipeline across the automotive and embedded IoT programs and regions.