Responsibilities

• Own the daily execution and delivery of retail acquisition initiatives, including POS materials, instore signage, retail promotions, and field marketing programs.
• Partner closely with sales and field teams to ensure assets are actionable, on brand, and optimized to drive traffic and conversion.
• Manage retail calendars, promotional frameworks, and localized execution across markets.
• Continuously refine in-store messaging and creative based on performance data and field feedback.
• Support regional sponsorship activations, ensuring assets align with retail objectives and market priorities.
• Oversee regional direct mail, social media, and content needs, ensuring consistency with retail and field campaigns.
• Adapt national campaigns into regionally relevant executions that support local performance.
• Develop supporting omnichannel acquisition campaigns (digital, print, lifecycle) that reinforce retail and field efforts.
• Build and optimize customer journeys that connect awareness, in-store engagement, and conversion.
• Partner with analytics to monitor KPIs and identify opportunities to improve performance.

Requirements

• 8+ years of marketing experience, including hands-on execution of retail or field driven acquisition campaigns
• 3+ years of experience managing and developing a team
• Proven ability to manage complex, cross functional initiatives tied to business and sales outcomes
• Experience presenting strategies, performance, and recommendations to senior or executive leadership
• Strong analytical, organizational, and execution skills

Preferred

• Retail marketing experience with a focus on POS, instore merchandising, and promotions
• Experience supporting sponsorship activations and localized marketing efforts
• Experience with marketing automation and customer journey development
• Familiarity with lead capture, CRM segmentation, and localized targeting
• Adobe Workfront or similar project management tools
• Martech experience (Adobe tools, Tableau, CDPs)
• Experience in energy, telecom, financial services, or consumer services