Senior Marketing Decision Scientist II

USA (Remote)

$167K/yr – $212K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end marketing measurement across channels, experiments, and forecasting, unifying MMM, MTA, and incrementality testing to guide investment and portfolio decisions.

  • Marketing Measurement: Unify cross-channel analytics and investment decisions across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM.
  • Experimentation & Causal Inference: Design, run, and analyze geo tests, PSA tests, holdouts, and lift studies to inform targeting and decision-making under uncertainty.
  • Data Products & Dashboards: Build predictive models and executive-ready dashboards that translate insights into prioritized actions for leadership.

Job Description

Drive end-to-end marketing measurement across channels, experiments, and forecasting, unifying MMM, MTA, and incrementality testing to guide investment and portfolio decisions.

  • Marketing Measurement: Unify cross-channel analytics and investment decisions across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM.
  • Experimentation & Causal Inference: Design, run, and analyze geo tests, PSA tests, holdouts, and lift studies to inform targeting and decision-making under uncertainty.
  • Data Products & Dashboards: Build predictive models and executive-ready dashboards that translate insights into prioritized actions for leadership.
Instacart logo

Instacart

3.5 Glassdoor

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.

Founded in 2012
San Francisco, CA, US
23K employees (8,788 in marketing)
58% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
39.8M
Monthly Google Ads Budget
$5.6M
Traffic Source Mix
Search
33.1%
Direct
60.9%
Referral
4.3%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~23.8K

Marketing Team

Marketing Team Size
4,606 (19% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.9B
Last Raise
$232M
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity • $232M
  • Sep 2021
    Secondary Market
  • Mar 2021
    Private Equity • $265M

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