Responsibilities

• Growth Infrastructure: Own the end-to-end execution of firmwide email marketing campaigns.
• Email Production & QA: Build and deploy marketing emails using approved templates and finalized content; manage scheduling, testing, QA, and delivery.
• Segmentation & Lists: Develop and maintain audience segmentation strategies to improve targeting and engagement; design scalable list structures.
• Campaign Calendar: Manage the firm's marketing email calendar and coordinate deployment schedules across campaigns.
• Fatigue & Timing: Monitor email volume and audience exposure to minimize fatigue and optimize engagement; recommend send dates and times.
• Performance & Insights: Analyze campaign results and provide performance insights and optimization opportunities to Strategic Marketing Managers.
• Executive Reporting: Develop recurring executive-level reporting for the VP of Marketing regarding overall email performance and trends.
• Marketing Automation: Design, build, and optimize automated workflows and nurture programs within HubSpot; support automation and lead routing.
• Landing Pages & Assets: Build and maintain landing pages, forms, automated follow-up sequences, and campaign assets within HubSpot.
• HubSpot Administration: Serve as primary HubSpot administrator; manage permissions, forms, workflows, and Salesforce integration.