Senior Marketing Automation & RevOps Specialist at TrueNorth Companies, L.C. | Cedar Rapids, IA

TrueNorth Companies, L.C.

Senior Marketing Automation & RevOps Specialist

Cedar Rapids, IA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital funnel from awareness to pipeline, driving automation, optimization, and analytics to lift lead quality and revenue impact.

Own funnel analytics and dashboards that tie campaigns to pipeline and revenue.
Lead experimentation across paid and owned channels with a clear testing roadmap and ROI focus.
Shape martech and CRM integration to improve segmentation and lead scoring.

Job Description

Responsibilities

Lead full-funnel digital campaigns designed to attract, nurture, and convert leads aligned to KPIs and revenue outcomes.
Architect full-scale automation strategies; continuously optimize journeys to improve engagement and lead conversion.
Drive continuous web and campaign optimization to increase lead quality and funnel conversion, using tools like heatmaps, GA4, and testing platforms.
Own martech strategy and integration planning; provide guidance on tool selection and workflow optimization.
Analyze and interpret full-funnel metrics to guide digital strategy; provide conversion insights to inform marketing decisions and leadership.
Lead digital channel mix strategy, optimize for ROI and conversion, and scale paid efforts for maximum lead generation impact.
Build and manage testing roadmap across channels; lead experimentation strategy to maximize engagement and conversions.
Ensure digital campaigns meet accessibility, privacy, and compliance standards across platforms.
Represent digital marketing in strategic planning; mentor others in digital best practices and conversion strategy.
Identify growth opportunities, lead digital experiments, and support strategic pipeline acceleration initiatives.

Requirements

A four-year degree in marketing, business or related field preferred.
6–8+ years of experience in digital marketing, with a strong track record of driving measurable outcomes and team/strategy leadership.
Expert-level fluency in martech stack, automation strategy, CRM integration, segmentation logic, and performance optimization.
Hands-on experience with Salesforce CRM and Account Engagement (Pardot) required; experience building automation workflows, lead scoring, segmentation logic, and campaign attribution within these platforms preferred.
Demonstrated ability to build marketing performance dashboards that connect campaign activity to pipeline contribution and revenue outcomes.
Strategic ownership of funnel analytics, performance dashboards, and campaign reporting; able to present insights to leadership.
Experience with Microsoft Office, including Word, Excel, Outlook, and basic PowerPoint functions.
Strategic oversight of B2B/B2C performance marketing across paid, owned, and earned digital channels.

Benefits

Annual Bonus
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with Company Contributions
Responsible Time Off (RTO): Flexible time off with a required minimum to ensure rest and balance, plus 11 paid holidays
Paid Volunteer Time Off and Donation Match Program
Tuition reimbursement and paid certifications, licenses, designations
Employee Assistance Program (EAP) and wellness program with financial incentives
Hybrid Work Schedule
$3,000 Referral Bonus

TrueNorth Companies, L.C.

4.1 Glassdoor

TrueNorth® is the largest insurance and financial services firm of its kind headquartered in Eastern Iowa with offices located throughout the nation.Our mission is to assist companies and people with protecting and maximizing assets, resources and opportunities. TrueNorth is committed to helping our clients feel secure and supported in their aspirations for the future. Our purpose is to create value.Today, our dedicated staff consists of nearly 500 people and is organized so each person becomes a specialist in their respective division. Our services include risk management/property casualty, employee benefits, qualified retirement plans, executive benefits and business continuation, consulting, personal financial planning, investment management, and wealth transfer. TrueNorth is proud to hold the following accolades which represent our commitment to our clients, colleagues and the industry.2025 Top Workplaces USA | Coolest Places to Work | Most Effective Internship Program | Top 100 Independent Agencies P/C | Top 100 Largest Brokers | Best of the Corridor TrueNorth has office locations in Iowa, Colorado, and Illinois.Securities and investment advisory services offered through Integrity Alliance, LLC, Member SIPC. Integrity Wealth is a marketing name for Integrity Alliance, LLC. Integrity Alliance is not affiliated with TrueNorth Companies, L.C. Representatives may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. All information marked with a footnote is cited on the Citations page of this website. Integrity FORM CRS. Check the background of this firm on FINRA's BrokerCheck.

Founded in 2001

Cedar Rapids, Iowa, USA

410 employees (8 in marketing)

www.truenorthcompanies.com

86% recommend to a friend

96% CEO approval