Responsibilities

• Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms
• Responsible for managing Strategy’s email marketing program
• Manage Marketo Lead Scoring Model
• Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development
• Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release
• Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform
• Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams
• Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records
• Ability to build, design, manage Marketo landing pages
• Ability to set up, analyze and adjust email plans using A/B testing
• Continually learning, researching, recommending, and implementing email and marketing automation best practices
• Manage the Marketo database (segmentation, list acquisitions, bulkloads)

Requirements

• Marketo Certified expert
• 5+ years of experience in administering marketing applications
• 8+ years of professional experience in marketing operations, sales operations, or IT
• Well versed in data management best practices
• Well versed in demand generation and marketing operations best practices
• Bachelor’s degree
• Microsoft Office skills, especially Word, PowerPoint and Excel
• Experience managing and reporting on digital marketing programs
• Experience with CRM, specifically Salesforce.com
• Strong written and verbal communication skills
• HTML custom coding experiencebuilding email templates
• Running multi-layer marketing programs
• Flexible team worker
• Positive, motivating attitude
• Strong organizational skills