Responsibilities

• Develop engaging, high-quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
• Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
• Bring creativity to the forefront by crafting engaging social posts that resonate with our target audience and align with campaign objectives.
• Actively respond to followers, fostering meaningful interactions and building a strong online community.
• Experiment with new formats, trends, and approaches to keep our social media content fresh and innovative.
• Support the implementation of marketing campaigns that align with business objectives and KPIs.
• Create content that resonates with target audiences, driving traffic, engagement, and conversions.
• Collaborate with the SEO team to ensure content is optimized for search engines and aligns with best practices.
• Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
• Work closely with the Marketing Manager, Sales team, and other stakeholders to produce customer-centric materials that support business growth.

Requirements

• .. 2-3 years of experience in marketing, with a focus on content creation and social media management.
• Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
• A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
• Ability to use data to inform decisions and optimize content strategies.
• Familiarity with MarTech tools such as Google Analytics, Eloqua, and social media management platforms.
• Strong interpersonal skills and the ability to work effectively in a matrix-style environment with multiple teams and stakeholders.
• A proactive, entrepreneurial mindset with a “test and learn” approach to marketing challenges.

Benefits

• Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes