Content & Brand Lead (AI-Driven) (Remote | Full-Time)

Shape the Voice of a Global HealthTech Brand

At Zanda, we build software that helps health professionals around the world run smoother, more efficient practices, and ultimately deliver better care.

But even great products don’t speak for themselves.

We’re looking for a Content & Brand Lead who can turn ideas into impactful content, someone who blends creativity with strategy, and isn’t afraid to push boundaries. You’ll own and elevate Zanda’s brand voice across every touchpoint, creating bold, high-quality content that drives awareness, engagement, and thought leadership in the health tech space. You’ll play a key role in shaping how Zanda is understood in the market, helping define our narrative as we grow.

This is a highly visible, high-impact role within our Brand & Communications team. You’ll work across a global, distributed environment, collaborating with marketing, product, and design to deliver content that feels clear, human, and unmistakably Zanda.

If you’re driven by bold thinking, excited to challenge how things have always been done, and want to explore what’s possible with AI while shaping how our brand shows up in the world—we’d love to meet you!

This isn’t a typical content role. This role is for someone who:

Sees AI as a fundamental shift in how content is created, not just a tool
Wants to rethink how a modern SaaS brand communicates at scale

Is as comfortable shaping strategy and narrative as they are creating contentFor the right person, this role has potential to expand in both scope and influence.

What You’ll Be Doing

Own the Content Ecosystem: Manage and evolve Zanda’s content across blogs, website, campaigns, and thought leadership initiatives
Innovate with AI: Redesign and scale how content is created and distributed using AI, building systems and workflows that dramatically increase quality, output and impact
Own the Narrative: Shape how Zanda shows up in the market across product, brand, and customer communication, translating what we build into clear, compelling, and differentiated stories
Become a Brand Voice Champion: Apply and refine Zanda’s voice and tone across all content to ensure consistency and clarity
Create Thought Leadership Content: Develop bold, high-impact content that positions Zanda as a leader in health tech and practice management
Produce Website & SEO Content: Write and optimize website pages, feature content, and comparison pages for engagement and discoverability
Own the Zanda Talks Webinar Series: Own end-to-end execution—from topic development and speaker coordination to promotion and delivery
Coordinate Campaign & Lifecycle Content: Create content for email campaigns, nurture sequences, and marketing initiatives
Manage Editorial Planning: Manage and maintain the editorial calendar to ensure consistent, strategic output
Collaborate Cross-functionally:: Partner with Product Marketing, Growth, and Design to align messaging across launches and campaigns
Manage External Contributors: Coordinate freelancers, partners, and agencies to scale content production
Conduct Editing & Quality Control: Review and refine content from internal and external contributors to maintain a high bar
Research Content Strategy: Identify trends, gaps, and opportunities to continuously evolve Zanda’s content strategy
Develop High-Value Assets: Develop guides, reports, and downloadable resources to support lead generation and thought leadership
Provide PR & Communications Support: Contribute to press releases, media content, and external communications

What You’ll Bring to the Team

Experience: Background in Content Marketing, Communications, Journalism, or Editorial roles (ideally 4–6+ years)
Content Craft: Proven ability to create high-quality, engaging, and strategic content across multiple formats
Brand Building: Experience developing or maintaining a clear and consistent brand voice and style guide
Writing & Editing Excellence: Strong attention to detail with exceptional editing and proofreading skills
Strategic Thinking: Ability to connect content to broader business goals like awareness, engagement, and conversion
Cross-Functional Collaboration: Experience working with marketing, product, and design teams in a fast-paced environment
Tooling Familiarity: Comfortable working with platforms such as HubSpot, Trello, Webinar tools, and Google Workspace
AI Fluency: Experience using AI tools to enhance content creation, research, and workflows
Ownership & Execution: Ability to manage multiple projects, stakeholders, and deadlines in a remote, global team

Bonus Points If You Have:

Experience in SaaS, Health Tech, or working with healthcare audiences
Experience managing webinar programs or content-driven events
Exposure to high-growth or startup environments
Experience managing freelance writers or external agencies
Strong SEO and content optimization experience

Who You Are

You’re the kind of person who:

Thinks boldly and isn’t afraid to challenge traditional content approaches
Has strong opinions on what most companies get wrong about content and is excited to do it differently
Has a strong point of view on what great content looks like, and backs it up with execution
Is highly organized and thrives in environments with multiple moving pieces and deadlines
Can take complex ideas and make them simple, clear, and engaging
Knows when AI should lead and when human judgment matters—and can design workflows that get the best of both
Is frustrated by slow, traditional content processes and has likely already built their own AI workflows, prompts, or systems for content creation
Builds strong partnerships and knows when to collaborate vs. take ownership
Is proactive, resourceful, and comfortable working independently in a remote team
Is curious, adaptable, and always looking to improve how things are done
Cares deeply about building a brand that genuinely connects with its audience

Why You’ll Love Working With Us

✅ Work from Anywhere

We’ve been a fully distributed team from the start - no offices, no commute, just great people from all over the world doing meaningful work together.

✅ Flexibility & Autonomy

We care about outcomes, not clock-watching. Outside of agreed core hours that align to your role, your time is yours - whether that’s doing the school run or squeezing in a midday gym class.

✅ Generous Paid Time Off

Balance matters. We offer paid time off and expect you to take it - because rest fuels great work.

✅ High Trust, Results Driven

We strip away red tape so you can focus on impact. No pointless meetings or rigid hierarchies - just space to move fast, solve problems, and make a difference.

✅ Growth & Innovation

You’ll be encouraged to experiment, stretch your skills, and bring YOUR bold ideas to the table. Everyone at Zanda contributes to shaping what’s next.

✅ Inspiring Teammates

You’ll work alongside passionate, curious people who support and cheer each other on - even across time zones. Collaboration is how we win.

✅ Meaningful Impact

Everything we build helps health professionals spend less time on admin and more time helping patients. Your work will directly improve lives.

✅ Competitive Pay

We hire the best people - wherever they are - and we make sure they feel valued and well-rewarded for the work they do.

💜 About Zanda

Zanda is a fast-growing, globally loved practice management platform that helps health professionals run smooth, efficient practices - and spend more time caring for their patients. We’re used by thousands of clinics across Australia, New Zealand, the UK, the US, and Canada, and we’re just getting started.

Our mission is simple: make health practice management easy and enjoyable.

To do that, we need brilliant, passionate people who are excited by innovation, love solving complex problems, and thrive in fast-moving environments.

At Zanda, you’ll join a globally distributed team that’s small enough to move fast and think big - and driven enough to deliver work that makes a real impact. We live our values every day:

Growth: We stretch ourselves, learn constantly, and support each other’s development.
Reliability: We follow through on our commitments and show up for our team and customers.
Impact: Everything we build helps health professionals spend less time on admin and more time helping patients.
Teamwork: We win together - celebrating wins, sharing ideas, and having each other’s backs.

📝 Zanda collects and processes your personal data for the purposes of managing employment candidate application and recruitment-related activities as well as for organisational planning purposes, for further detail, please refer to the Zanda Health Privacy Policy.

This is an exciting time to join Zanda. We’re self-funded, scaling quickly, and building something that truly changes lives. If you’re ready to grow your career while making a meaningful difference - we’d love to hear from you.

Senior Marketing Associate, Content & Social Media

Salary range not mentioned for this role, are you prepared with your ask?

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