Responsibilities

• The Senior Marketing Assistant provides advanced support to Account Managers and clients in the pest control and lawn care industries.
• In this role, you will help execute marketing activities, respond to client needs, and identify opportunities to improve performance and grow client accounts.
• You will work closely with Account Managers to support marketing strategies that help clients attract new customers, strengthen their online presence, and expand their services.
• This role focuses on the pest and lawn care industry and requires an understanding of how seasonal demand, local competition, search visibility, and online reputation affect marketing performance.
• The goal of this role is to proactively support clients, help maintain strong client relationships, and identify opportunities for growth.
• Develop a strong understanding of pest and lawn care marketing, including: Seasonal demand trends; Local search visibility and map rankings; Online review strategies; Local Services Ads ( LSA) basics; Multi-location SEO structures; Content strategies designed to perform well in search and AI- powered search experiences
• Support Account Managers with client communications related to marketing performance and strategy, including: Website updates related to new services; Seasonal advertising adjustments; Review generation strategies; Changes in search rankings or local visibility
• Identify opportunities within client accounts that could improve results or expand services, and share those insights with Account Managers.
• Help ensure client accounts follow marketing best practices, including: Structured website data ( schema ); Strong service area coverage; Competitive content strategies; Website conversion improvements
• Share knowledge and insights with newer Marketing Assistants to help strengthen team expertise.
• Respond quickly to requests and proactively address issues to help maintain strong client relationships.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
• At least 2 year of experience as a Marketing Assistant in a client-facing role, supporting client accounts in a digital marketing or agency environment.
• This experience should include participating in client communications and helping execute marketing initiatives that drive measurable results.
• Strong organizational and time management skills, with the ability to manage multiple client needs and internal requests.
• Ability to analyze marketing performance data (such as search rankings, advertising performance, website traffic, leads, and conversion indicators) and identify opportunities to improve results.
• Comfortable participating in client conversations and helping explain marketing performance, recommendations, and next steps in a clear and professional way.
• Ability to think critically about marketing performance and recognize trends, competitive gaps, or opportunities for growth within client accounts.
• Strong written and verbal communication skills, with the ability to adjust messaging for clients, internal teams, and different audiences.
• Detail-oriented with a proactive mindset; anticipating client needs, identifying potential issues early, and helping Account Managers address them.
• Ability to coordinate work across internal teams and ensure projects move forward efficiently.
• Collaborative team player who is eager to continue developing marketing strategy, client communication, and account management skills in preparation for an Account Manager role.

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice