Responsibilities

• Marketing Analytics & Problem Solving
• Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
• Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.
• Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.
• Lead complex analyses and develop predictive models to forecast marketing outcomes.
• Deliver strategic insights that influence campaign direction and client strategy.
• Amazon Marketing Cloud (AMC) Expertise
• Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.
• Build custom queries to understand customer journeys, media exposure, and conversion paths.
• Create audiences based on client needs and data trends.
• Develop AMC dashboards and reporting templates to visualize performance and attribution.
• Stay current with AMC feature updates and best practices to maximize platform value.
• Partner with media teams to translate AMC insights into actionable recommendations.
• Communication & Collaboration
• Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication.
• Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders.
• Create dashboards and reports that effectively communicate campaign performance and customer behavior.
• Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.
• Reliability & Ownership
• Ensure timely delivery of recurring reports and ad hoc analyses.
• Maintain accuracy and consistency in data handling and reporting.
• Follow established processes and escalate issues when necessary.
• Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.
• Mentorship & Leadership
• Mentor junior analysts and support project coordination.
• Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.