Together Labs

Senior Manager, User Acquisition

Redwood City, CA (Remote)

$121K/yr – $182K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive mobile user acquisition strategy and execution with data-driven optimization across channels and geographies, leading budgeting, attribution, and cross-functional collaboration.

  • Must-have: 6+ years in mobile UA with seven-figure budgets and strong analytical skills
  • Standout: Experience with AI-driven UA workflows and SKAN measurement

Job Description

Responsibilities

  • Own end-to-end performance of UA campaigns across key channels and geographies
  • Partner with senior leadership to define and execute UA strategy aligned with growth goals
  • Plan, allocate, and manage monthly budgets across multiple channels to maximize ROAS
  • Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness
  • Deliver clear, data-driven reporting and forecasts against growth and ROI targets
  • Manage and optimize relationships with ad network and platform partners
  • Ensure accurate attribution and measurement through MMP platforms
  • Identify, test, and scale new channels, strategies, and creative approaches through structured experimentation
  • Collaborate cross-functionally with product, data science, creative, and marketing teams
  • Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization

Requirements

  • 6+ years of experience managing mobile user acquisition campaigns across paid channels (ad networks, social, search; gaming experience preferred)
  • Proven track record of managing and optimizing seven-figure marketing budgets
  • Strong experience using data to inform strategy, experimentation, and decision-making
  • Experience presenting performance insights and recommendations to stakeholders
  • Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization
  • Strong analytical skills with proficiency in Excel and/or Google Sheets
  • Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum)
  • Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation)
  • Experience with AI-driven UA workflows is a strong plus
  • SQL and data visualization experience preferred

Preferred

  • Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field preferred