Senior Manager, User Acquisition at Fanatics Collectibles | Los Angeles, CA | $140K/yr – $190K/yr

Senior Manager, User Acquisition

Los Angeles, CA (On-site)

$140K/yr – $190K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

The other 99% submit and hope. You're about to do something different.

Own multi-channel acquisition with budget discipline, cross-functional alignment, and a team that moves fast on experiments.

Growth engine ownership: lead end-to-end paid, programmatic, and emerging-channel strategies with KPI-driven reporting.
KPI & data partnership: partner with Analytics to surface insights and refine CAC, ROI, and LTV targets.
Build and mentor a high-performing growth team, align launches with Product and Finance, and report to executives.

Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools.
Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
Strong communication skills with an ability to influence and align cross-functional stakeholders.
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

MBA is a plus.
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.