Responsibilities

• Press & media relations: develop launch strategies, secure placements, and cultivate key editors.
• Brand & thought leadership: accelerate brand awareness and position founders as industry thought leaders.
• Launch orchestration: plan and execute new initiatives and evergreen programs to boost brand visibility.
• VIP & influencer ecosystem: build relationships with celebrities, makeup artists, aestheticians, tastemakers, and agents.
• Media operations: compile media lists, manage US PR agency, and secure print, digital, and broadcast coverage.
• Influencer strategy: design holistic paid/earned programs, activate during launches and sustaining moments, and optimize with analytics.
• Influencer execution: own nano/micro influencer management, UGC campaigns, community programs, and related approvals.
• Paid content leadership: stay ahead of platform changes affecting paid reach and coordinate cross-functional briefs and negotiations.
• Founder relations: pitch founders to influencers and media, supporting appearances across media formats.
• Cross-functional alignment: partner on campaign objectives, measure KPI impact, and manage day-to-day communications.

Requirements

• 5-8 years in public relations or communications, with a strong beauty/cosmetics background.
• Proven track record designing and executing integrated marketing campaigns.
• Deep knowledge of online and social media beauty landscapes; strong idea generation with analytical thinking.
• Excellent organizational and multitasking abilities; strong written and verbal communication; team-oriented with accountability.
• Experience with influencer platforms (e.g., Tribe Dynamics) and common office tools (Microsoft Office suite).

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis