Responsibilities

• Own SEO and content strategy across Sermo’s organic acquisition efforts, with a strong focus on driving verified physician registrations and high-value HCP growth.
• Develop and prioritize an organic growth roadmap based on search demand, audience intent, business priorities, competitive opportunities, and conversion potential.
• Lead physician-focused editorial strategy, including high-intent acquisition content, pillar and cluster strategies, authority-building content, and research-driven initiatives.
• Identify opportunities to improve technical SEO fundamentals, including site architecture, internal linking, indexation, schema, and overall discoverability.
• Partner with product, engineering, and marketing stakeholders to improve SEO implementation, site performance, and on-page conversion opportunities.
• Help shape the strategy for affiliate and content partner relationships that support organic growth, referral traffic, backlinks, and qualified member acquisition.
• Guide the development of content briefs, topic prioritization, and strategic direction for contractors and other content contributors.
• Support authority-building initiatives such as research reports, physician insight content, citation-worthy assets, and other programs that can strengthen both organic visibility and commercial demand.
• Analyze organic performance across rankings, non-branded traffic, registrations, conversion rates, backlinks, and other leading indicators to identify opportunities and inform decisions.
• Collaborate with analytics and marketing partners to improve reporting, measure impact, and connect SEO performance to member acquisition and business value.

Requirements

• 7+ years of experience in SEO, organic growth, content strategy, or related growth marketing roles, with a strong track record of driving measurable business impact.
• Demonstrated strength in SEO and content strategy, including intent-driven keyword planning, editorial roadmap development, competitive analysis, and organic growth prioritization.
• Strong understanding of technical SEO principles, including site structure, internal linking, schema, crawling, indexing, and search performance fundamentals.
• Strong analytical and strategic thinking skills, with the ability to use data to identify opportunities, solve problems, and make clear recommendations.
• Experience improving on-page conversion performance and aligning SEO efforts with broader CRO and acquisition goals.
• Ability to work cross-functionally with engineering, product, analytics, and marketing teams to move initiatives forward effectively.
• Experience guiding contractors, contributors, or external partners to deliver high-quality work against a clear strategic direction.
• Comfortable operating in a fast-growth environment with a high degree of ownership, initiative, and accountability.
• Excellent communication skills with the ability to translate SEO and content insights into clear business implications and next steps.

Preferred

• Healthcare experience or familiarity with marketing to physicians or other HCP audiences is preferred.

Benefits

• - Flexible PTO
• - Health, dental, and vision insurance
• - Fitness Reimbursements
• - Commuter pre-tax benefits
• - Company paid lunch twice a week
• - The opportunity to revolutionize real world medicine and amplify the voice of physicians globally