Responsibilities and requirements are drawn from the job content below.

Responsibilities

• Public Relations & Brand Storytelling: Develop and execute integrated PR strategies aligned with seasonal campaigns, product launches, brand initiatives, and key business priorities.
• Public Relations & Brand Storytelling: Build earned media programs that increase brand awareness, strengthen brand perception, and generate meaningful press coverage across fashion, lifestyle, business, retail, and culture.
• Public Relations & Brand Storytelling: Cultivate strong relationships with editors, journalists, stylists, producers, industry partners, and media outlets.
• Public Relations & Brand Storytelling: Develop compelling storytelling opportunities that highlight Torrid's product innovation, customer community, inclusive brand values, and business initiatives.
• Public Relations & Brand Storytelling: Partner with executive leadership on corporate communications, executive visibility, speaking opportunities, CSR initiatives, and reputation management.
• Public Relations & Brand Storytelling: Support crisis communications planning and collaborate with internal stakeholders to ensure timely, consistent messaging.
• Experiential Marketing & Events: Lead the strategy, planning, and execution of consumer events, retail activations, casting experiences, product launches, community events, fashion experiences, and national brand campaigns.
• Experiential Marketing & Events: Create immersive experiences that build emotional connections with customers while driving traffic, engagement, loyalty, and brand advocacy.
• Experiential Marketing & Events: Partner with Retail, Store Operations, Visual Merchandising, and Marketing to execute best-in-class in-store and off-site experiences.
• Experiential Marketing & Events: Oversee event production, agency management, budgets, timelines, logistics, staffing, and vendor relationships.

Requirements

• 8+ years of experience in public relations, experiential marketing, integrated marketing, or brand partnerships, preferably within fashion, retail, beauty, or lifestyle brands.
• Proven success leading integrated PR campaigns, consumer events, retail activations, and experiential marketing programs.
• Experience developing strategic brand collaborations and partnership marketing initiatives.
• Strong understanding of today’s evolving media landscape, including traditional media, creators, influencers, social platforms, podcasts, live experiences, and emerging channels.
• Demonstrated ability to build authentic relationships with media, creators, agency partners, and industry leaders.
• Strong project management skills with the ability to manage multiple large-scale initiatives simultaneously.
• Experience managing agencies, budgets, contracts, and vendor relationships.
• Excellent communication, presentation, negotiation, and storytelling skills.
• Analytical mindset with experience measuring campaign performance and optimizing results.
• Passion for community-building, inclusive fashion, customer experience, and cultural storytelling.

Benefits

• A culture where people are accepted and encouraged to be who they are.
• Our open floor plan allows for a creative, collaborative and fun environment.
• Comprehensive wellness package including, medical, dental, vision, FSA and on-site, chiropractic and massage therapy services as well as fitness and yoga classes.
• Generous 50% employee discount and access to employee-only sales.
• Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
• Child Care Discount at participating locations.
• Tuition reimbursement program
• Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
• Work and learn alongside industry leading executives while making huge strides in impacting the lives of women.
• You’ll be challenged and grow. Opportunity for upward mobility available at all levels of the organization