Responsibilities

• Develop and execute proactive and reactive PR strategies across the full Beast Industries consumer goods portfolio
• Monitor trends in food, retail, and consumer culture to identify timely opportunities for brand storytelling and media engagement
• Secure coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms
• Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer_goods space
• Partner with the marketing team to ensure PR efforts align with and amplify broader campaign and social media activity
• Develop press materials including pitches, press releases, and messaging frameworks
• Direct and align our external agency partner on priorities and execution
• Report on media coverage and PR impact to the CCO and key business stakeholders regularly

Requirements

• 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands
• Established relationships with consumer goods and food media journalists, editors, podcast hosts, and influencers
• Proven experience executing both proactive campaigns and rapid-response PR in a consumer brand context
• Ability to work independently, manage multiple priorities, and operate with a high degree of ownership
• Strong communication skills and a proactive approach to keeping stakeholders informed and aligned

Preferred

• Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus
• Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days