Own the End-to-End Product Go-to-Market and Product Marketing for Ads Data & Measurement - Develop and execute go-to-market product strategy from conception to launch, both with in-house data and measurement solutions and with 3rd party partners. This includes designing and executing product alpha/beta testing to gather feedback, validating product-market fit and building compelling success stories.

• Own End-to-End Product Go-to-Market and Product Marketing for Ads Data & Measurement - Develop and execute go-to-market product strategy from conception to launch, both with in-house data and measurement solutions and with 3rd party partners. This includes designing and executing product alpha/beta testing to gather feedback, validating product-market fit and building compelling success stories.
• Understand the Customer and What it Takes to Win - Capture the voice of the customer by analyzing advertiser needs, pain points, demands, and market trends, and translating those insights into prioritized product and GTM strategies to accelerate sales.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand and value-driven offerings for sales and clients, working with BD teams to secure rights, pricing, and more.

Save for clarity: Responsibilities wrap-up.

• Build and Refine Value Propositions and Define the Samsung Product Arc - Create clear, compelling narratives for each Samsung ads offering/content, bringing industry and market intelligence into the mix. Partner with Sales, Product, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.