Responsibilities

• Leads a cross-functional team to develop a Go-to-Market plan for target application areas
• Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
• Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
• Mentors junior product marketers to develop skills and understanding of product & application differentiation
• Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
• Creates content including demos, whitepapers, presentations, videos and more.

Requirements

• 10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
• Team leadership and management experience – with emphasis on developing new leaders
• Software-savvy, with deep understanding of software business models, programming languages, and AI technology
• Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
• Exceptional strategic/business acumen – with ability to lead through influence
• Strong communication skills, including technical writing and presenting
• Legal authorization to work in the US is required (this is not a position for which sponsorship will be provided)

Benefits

• We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.
• We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.
• Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.