Responsibilities

• Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market and tailored to public health and Medicaid stakeholders.
• Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
• Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
• Market & Competitive Research: Conduct market research with a focus on PBM and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
• Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
• Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
• Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
• Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• MBA preferred
• 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
• Proven track record of developing and executing go-to-market strategies for complex healthcare or pharmacy solutions
• Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies
• Excellent communication and presentation skills; ability to influence and collaborate across teams

Preferred

• MBA preferred
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
• Strong analytical skills with market data and insights related to PBM and Medicaid trends

Benefits

• Company match 401K and other benefits available within months of starting.
• Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
• Comprehensive health benefits
• Educational assistance
• Leadership and technical development academies to help build your skills and capabilities
• Generous, flexible vacation policy