Own the product marketing for Gainwell's healthcare and Medicaid solutions, shaping GTM, messaging, and launches across government and public health audiences.

• Product Marketing Ownership: Develop and execute go-to-market strategies for healthcare, Medicaid, and Pharmacy solutions with clear, resonant messaging.
• Messaging and Content: Craft positioning and create solution briefs, white papers, case studies, and presentations that highlight value like drug cost optimization and Medicaid compliance.
• Sales Enablement: Equip sales and account teams with tools, training, and competitive analyses to articulate value effectively.
• Market Insights: Conduct PBM and Medicaid trend research to inform product strategy and marketing narratives.
• Cross-Functional Launches: Lead launches for FWA, Payment Integrity, and other healthcare solutions with coordinated teams.
• State/Agency Feedback Loop: Gather insights from state agencies, prospects, and sales on pharmacy benefit models to steer product and marketing plans.
• Performance Tracking: Track and report on marketing effectiveness and drive continuous improvement.