Responsibilities

• Use your understanding of client challenges, value drivers, and jobs to be done to develop simple, compelling messaging tailored for different channels, audiences, and use cases.
• Create and execute brand awareness and demand generation campaigns using email, social media, webinars, events and other tactics to generate high-quality opportunities for sales.
• Develop and execute account-based marketing (ABM) campaigns.
• Partner with subject matter experts and content marketing team members to plan, manage, and produce content including thought leadership, videos, case studies, and webinars.
• Maintain competitive battlecards in partnership with product management.
• Collaborate with sales, product management, corporate marketing, and other departments to ensure alignment of marketing efforts.
• Track and report on marketing activities and outcomes.

Requirements

• Education: Bachelors degree in Marketing, Business, or related field.
• Experience: 5-7 years of experience in product marketing.
• Legal experience or experience marketing to legal professionals is a plus. Alternatively, experience marketing AI software is a plus.
• Skills: Excellent communication skills, both written and oral.
• Creative and innovative, regularly looking for ways to improve on current marketing efforts.
• Interpersonal skills, able to build relationships and collaborate across the business.
• Strong analytical skills with experience evaluating data and making recommendations based on data-driven insights.
• Proactive, self-motivated, and comfortable working with ambiguity in a fast-paced environment.
• Excellent multitasking and project management skills.
• Intellectually curious with a willingness to ask questions, listen, learn, and adapt in a quickly evolving environment.
• Ability to adapt to specific verbal and brand guidelines and structured marketing processes.
• Working knowledge of Salesforce or comparable software. Comfortable using project management and AI tools to create and manage marketing deliverables.
• Certifications: Certified Marketing Management Professional (CMMP) a plus.
• Work Environment: Comfortable working in a remote environment with a dispersed team.

Preferred

• CMMP certification
• Experience marketing AI software
• Legal experience or experience marketing to legal professionals is a plus