Responsibilities

• Own Enterprise Go-To-Market Strategy
• Develop and lead a holistic, audience-centric product marketing strategy for Enterprise, in collaboration with the GM of Enterprise, spanning acquisition, activation, adoption, retention, and expansion.
• Define segment-specific positioning, messaging, and value propositions that reflect the complexity of ecosystem dynamics and efficiency.
• Serve as the internal expert and advocate for the Enterprise audiences, grounding strategy in customer insight, data, and market understanding.
• Drive Product Launches & Commercialization
• Drive conviction behind new products and services for SimpleConnect in partnership with cross-functional teams, most notably Product. Use insights and product data to inform and influence roadmap decisions.
• Lead go-to-market strategy and execution for SimpleConnect products, integrations, and initiatives.
• Translate product integrations and capabilities into clear, compelling stories for both the healthcare industry and clinicians that drive education, adoption, and value realization.
• Accountable for setting KPIs and driving business outcomes for major product launches.
• Own Core Sales & Marketing Narrative and Collateral
• Own the development of enterprise sales and marketing collateral, including executive presentations, core decks, and foundational assets.
• Translate positioning and messaging into clear, compelling narratives tailored to payer, employer, and health plan audiences.
• Establish a consistent voice and story across all enterprise-facing materials.
• Partner with Enterprise Marketing and Creative to ensure assets are effectively adapted and deployed across channels and programs.
• Drive Adoption & Retention
• Design lifecycle strategy and messaging frameworks in partnership with Lifecycle Marketing that support ongoing education and engagement with clinicians beyond initial conversion.
• Create messaging and programs across email, in-product, content, community, and paid channels that are aligned to group practice needs and maturity stages.
• Use customer insights and performance data to iterate on messaging, programs, and GTM approaches.
• Act As Internal Enterprise Advocate
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research to drive conviction in and optimization of initiatives.
• Championeer data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
• Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams.
• Build strong relationships with internal cross-functional partners including Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.