Responsibilities

• Define and lead integrated go-to-market and product marketing strategies that drive player engagement, audience growth, and business performance across the Diablo franchise.
• Partner with franchise and marketing leadership to shape long-term product marketing priorities,   and growth opportunities.
• Lead major content launches, seasonal campaigns, live-service initiatives, and key marketing moments from planning through launch and performance analysis.
• Partner across Development, Product, Creative, Community, Communications, Regional Marketing, Growth, CRM, Analytics, and platform partners to deliver cohesive player-facing campaigns and achieve business objectives.
• Define product positioning, audience strategies, and key messaging informed by player insights, market intelligence, and performance analytics.
• Establish campaign goals, measurement frameworks, and reporting that evaluate business impact, optimi z e performance, and inform future investment decisions.
• Present strategies, recommendations, and performance insights to senior leadership and key stakeholders, influencing decision-making across the organi z ation.
• Coach and develop Product Marketing team members through feedback, mentorship, and career development support.
• Drive improvements to marketing processes, planning frameworks, and operational workflows that increase organi z ational efficiency and campaign effectiveness.
• Identify emerging platforms, technologies, and consumer trends that create new opportunities to deepen player engagement and expand franchise reach.

Requirements

• 10+ years of product marketing experience with a demonstrated track record of leading global go-to-market strategies and high-impact product launches.
• Proven experience developing and executing large-scale integrated marketing campaigns that drive business and audience growth.
• Demonstrated success influencing senior stakeholders and leading cross-functional decision-making.
• Strong analytical capabilities with experience leveraging consumer insights, performance measurement, and ROI analysis to inform strategy.
• Experience defining product marketing strategy and influencing business decisions at the franchise, portfolio, or organizational level.
• Deep understanding of gaming, entertainment, live-service products, and player behavior.
• Excellent communication, storytelling, and executive presentation skills .
• Bachelor’s degree in marketing ,   c ommunications,   b usiness, or a related field.

Preferred

• Experience leading global teams and delivering campaigns across multiple international regions.
• Direct experience marketing live-service games, digital entertainment products, or technology brands.
• Experience managing multiple concurrent marketing initiatives and competing priorities in a fast-paced environment.
• Demonstrated commitment to team development and continuous improvement of marketing processes and workflows.
• Passion for gaming and a strong understanding of Blizzard's player communities and franchise portfolio .
• MBA or equiv al ent   advance d deg ree.

Benefits

• Rewards
• We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including: - Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance; - 401(k) with Company match, tuition reimbursement, charitable donation matching; - Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave; - Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others; - If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.