Responsibilities

• Own Product Marketing strategy and execution
• Own the Product Marketing strategy across Auvik's portfolio, ensuring alignment with company growth objectives.
• Define positioning, messaging, and go-to-market strategies that clearly differentiate Auvik in the market.
• Personally lead the company's most strategic product launches while enabling the team to execute across the broader portfolio.
• Partner closely with Product Management to influence product strategy and roadmap decisions through customer, market, and competitive insights.
• Ensure customer-facing teams are equipped with the messaging, enablement, and content needed to drive successful customer outcomes.
• Partner with Product, Sales, Marketing, and Customer Success leaders to align go-to-market strategy across the customer lifecycle.
• Own Product Marketing's contribution to business outcomes, including product adoption, pipeline, customer expansion, competitive positioning, and revenue growth.
• Define success metrics, measure team and program performance, and continuously evolve Product Marketing strategy, programs, and processes to improve results.
• Foster alignment across functions to ensure consistent execution and a seamless customer experience.

Requirements

• Significant experience in Product Marketing within a B2B SaaS organization.
• Demonstrated success defining Product Marketing strategy and executing go-to-market initiatives that deliver measurable business results.
• Proven experience leading and developing high-performing Product Marketing teams.
• Strong understanding of networking, IT operations, infrastructure technologies, or adjacent technical markets.
• Comfortable balancing strategic leadership with hands-on execution in a player-coach environment.
• Proven success developing positioning, messaging, and go-to-market strategies for technical products.
• Experience leading complex, cross-functional initiatives and influencing senior stakeholders.
• Exceptional communication and storytelling skills with the ability to simplify complex technical concepts.
• A data-driven mindset with experience defining success metrics, measuring performance, and optimizing business outcomes.

Preferred

• Experience marketing products to IT professionals, MSPs, or network administrators.
• Experience building and scaling Product Marketing teams within a high-growth SaaS organization.
• Experience with analyst relations, competitive intelligence, or market research.
• Pragmatic Marketing, Product Marketing Alliance, or similar certification.
• Experience launching technical SaaS products in global markets.

Benefits

• comprehensive health and dental benefits plan
• 401k matching program
• flexible paid time off
• paid parental leave program
• remote working subsidies