Responsibilities

• Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies
• Lead strategies for all brand positionings and consumer targets and how to translate into sales results
• Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery
• Shape and drive the social/digital strategy and execution to drive engagement
• Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking
• Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:
• Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics
• Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.
• Lead development of creative and messaging strategies, objectives and tactics.
• Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.

Requirements

• 4-Year College degree with an emphasis on Business Administration or Marketing
• Ability to influence senior management and support functions Globally
• Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy

Benefits

• Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
• Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.