Responsibilities

• Owns marketing analytics strategy for the enterprise, partnering with business units on the development and execution of digital roadmaps across brands
• Leads initiatives to improve Marketing ROI and build strategies around driving leads and revenue
• Identifies opportunities to unlock new growth levers, with a strong focus on leveraging AI and personalization
• Synthesize cross-channel data to provide actionable recommendations for the businesses
• Develops relevant and consistent attribution frameworks and establishes ROI measurement standards
• Drives the evolution of the organization’s MarTech stack in partnership with enterprise IT to increase capabilities and accelerate maturity
• Partners with internal teams and agencies to continuously improve campaign performance, audience targeting, and media allocation
• Advances marketing investments to outcomes and drives decision-making that supports the unique goals of each business unit as well as enterprise-level priorities
• Develops and maintains key dashboards based on needs of various stakeholders – from tactical marketing and sales teams to C-suite executives using tools such as Power BI, Google Analytics, and Excel.
• Partners with agencies for clear, actionable, and consistent planning, reporting and insights

Requirements

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable)
• Working knowledge of traditional channels
• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions
• Strong working knowledge of BI tools and coding platforms (ie, SQL)
• Experience with social media monitoring and metrics via platforms like Sprinklr, Sprout
• Hands-on familiarity with major platforms and tools: DSPs, CTV partners (e.g., YouTube, Roku), ad servers, analytics/attribution (e.g., GA4, etc.)
• Experience using AI and/or Machine learning tools and models
• This position may require travel to other Winnebago Industries locations.

Benefits

• full range of medical, financial, and/or other benefits.