Senior Manager of Performance Marketing at RethinkFirst | Chicago, IL

RethinkFirst

Senior Manager of Performance Marketing

Chicago, IL (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own paid media strategy and execution for a B2B SaaS portfolio, coordinating agency work with in-house demand gen to drive pipeline across SMB to enterprise.

Own strategy and agency partnership to drive pipeline across Google Ads, LinkedIn, and other paid channels.
Set budgets and measure CPL, CAC, MQL, and ROAS with clear governance.
Lead ABM-aligned campaigns for SMB, mid-market, and enterprise with segment-specific messaging.

Job Description

Responsibilities

Serve as the primary point of contact and strategic owner for our paid media agency — setting priorities, reviewing plans, holding the agency accountable to performance, and escalating issues or opportunities to marketing leadership
Own channel strategy across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and other relevant B2B paid channels
Manage budget pacing and allocation across BUs and segments with clear visibility into CPL, MQL cost, pipeline ROI, ROAS, and CAC contribution
Drive agency execution with the rigor of an in-house team — clear briefs, structured QBRs, documented feedback loops, and a bias toward pipeline outcomes over vanity metrics
Partner with BU Demand Gen Managers to design and activate 1:1, 1:few, and 1:many ABM plays aligned to account tiering and sales priorities across three business lines
Build and manage intent-based audience segments in 6sense (or equivalent), translating behavioral signals, keyword intent, and CRM stage data into actionable targeting
Validate lift from intent-activated audiences against pipeline metrics and refine segmentation logic based on results
Adapt campaign structure and messaging to accommodate both high-velocity SMB/transactional cycles and 12+ month enterprise sales motions within the same channel framework
Build and manage campaigns simultaneously optimized for SMB, mid-market, and enterprise audiences, each with distinct personas, value propositions, and conversion paths
Work with Demand Gen Managers to align channel mix and budget emphasis to the velocity and deal size profile of each BU
Ensure creative briefs and ad messaging are calibrated by segment, from transactional to complex multi-stakeholder enterprise buying committees
Partner with Marketing Operations to maintain airtight conversion tracking: GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity
Own the feedback loop between CRM stage progression and paid channel bidding — ensuring smart bidding algorithms are fed the right conversion signals
Flag attribution gaps or conversion data quality issues proactively and drive resolution with MarOps
Implement robust tagging and attribution including server-side GTM containers, first-party data collection, and event schema design to combat ITP/ad blocker/cookie signal loss with the assistance of agency partner
Setup, maintenance, and compliance of enhanced conversions and consent mode v2 across all tag firing in cookieless/consent-restricted environments
Own paid media reporting across all channels, delivering clear visibility into channel-level and BU-level performance in weekly demand gen syncs and pipeline reviews
Run structured experiments on creative, audiences, bidding strategies, and landing page variants with documented learnings and clear test-and-scale methodology
Proactively identify budget reallocation opportunities based on pipeline contribution, CAC payback trends, and channel efficiency signals

Requirements

8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment
Demonstrated hands-on expertise in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager with the ability to build, audit, and optimize campaigns independently
Proven track record running paid programs across multiple buyer segments (SMB, mid-market, enterprise) with materially different conversion paths and deal velocities
Direct ABM platform experience (6sense or equivalent)
Fluency with intent signal activation: translating in-market signals into audience uploads, campaign segmentation, and bid strategy adjustments
Strong attribution fundamentals with experience in GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead source reporting
Experience managing or directing an external paid media agency including setting strategy, running reviews, and holding partners accountable to results
Proficiency with HubSpot and/or Salesforce for pipeline reporting and multi-touch attribution
Comfortable presenting performance data and strategic recommendations to management

Preferred

Experience marketing across products with significantly different sales velocities e.g., a high-velocity SMB motion running in parallel with a 12+ month enterprise cycle
Familiarity with behavioral health, HR tech, or education technology verticals
Working knowledge of consent mode v2, enhanced conversions, and privacy-safe measurement practices
Experience with LinkedIn Matched Audiences, account list uploads, and persona-layered targeting at scale
Exposure to multi-product or multi-BU marketing environments where budget allocation and attribution require careful segmentation

Benefits

Generous health, dental, & vision benefits package
Flexible paid time off   
11 paid company holidays
401k + matching
Parental leave
Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing

RethinkFirst

3.5 Glassdoor

RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.

Founded in 2007

New York, New York, USA

170 employees (16 in marketing)

www.RethinkFirst.com

62% recommend to a friend

77% CEO approval