Senior Manager, Performance Marketing Analytics & Planning

Chicago, IL (Hybrid)

$125K/yr – $155K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven performance marketing planning, testing, and budget optimization to maximize ROI for consumer growth.

  • Analyze trends, data analytics, and performance metrics to help marketing teams optimize campaigns and content for efficiencies and effectiveness.
  • Must-have: 7+ years in performance marketing and analytics.
  • Standout: Experience leveraging MMM and incrementality to optimize budget allocation.

Job Description

Responsibilities

  • Analyze trends, data analytics, and performance metrics to help marketing teams optimize campaigns and content for efficiencies and effectiveness.
  • Collaborate with our Media Agency, Marketing and Analytics teams to ensure campaigns are contributing to growth.
  • Own marketing planning and budgeting throughout the year using diminishing return curve analyses and creating various monthly planning scenarios.
  • Leverage incrementality analyses and Marketing Mix Modeling (MMM) insights to optimize marketing budget allocation.
  • Present reports and insights to senior leadership, making data-driven recommendations for how to improve performance.
  • Champion a culture of testing and learning to continuously refine strategies and maximize impact.
  • Work closely with analytics and finance on modeling and evaluating new campaign tests.
  • Monitor spend by partner, tracking budget utilization, reconciling budgets against planned allocations, and ensuring accurate reporting and cost control across partners.

Requirements

  • Bachelor’s degree in Marketing, Analytics or a related field; Master’s degree is a plus.
  • 7+ years of experience in performance marketing and analytics.
  • Deep experience in leveraging data to drive customer acquisition.
  • Experience in testing measurement, incrementality and diminishing return curves is required.
  • Proven track record of driving growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
  • Hands on approach with all marketing channels with exceptional attention to detail.
  • Managing day to day marketing campaigns is a plus.
  • Strong analytical skills with proficiency in performance marketing measurement.
  • Excellent communication and leadership skills.

Preferred

  • Master’s degree is a plus.

Benefits

  • a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
ClearChoice Dental Implant Centers logo

ClearChoice Dental Implant Centers

ClearChoice was founded on the principle that there had to be a better way to perform dental implant procedures. We perform more dental implant procedures every year than any other facility or network because of our innovative approach to treating patients. That level of experience has given thousands of patients the confidence to take that first step towards a better smile.Our team of doctors and specialists work together to deliver excellent treatment to our patients. We believe that when the doctor speaks directly with the oral surgeon and the lab technician, face-to-face, our team is able to deliver a better patient experience. Every ClearChoice doctor goes through a rigorous screening process to make sure that they will uphold our strict standards of quality. We look for doctors with experience and excellence in treating their patients. We believe that our dedicated team of professionals, with a specific focus on just dental implants, is a key strength of the ClearChoice Dental Implant centers.Before ClearChoice, it was difficult to know the full price of dental implant procedures. Different specialists had different fees that would add up at each stage in the process. Since our doctors, technicians, and labs are all on site, we are able to give a single price for the entire procedure from start to finish. There are no surprise fees and no hidden costs. After your consultation, you will know exactly what it will cost to complete your dental implant treatment.Traditionally, dental implants require several visits to specialists in several locations, and the teeth are created at an off-site lab and shipped to the office. If any adjustments needed to be made, the teeth would need to be shipped back to the lab. At ClearChoice, we have combined all of the necessary elements for successful dental implant treatment in a single location. Your consultation, lab work, creation of your teeth, the procedure and recovery are all housed in a single center.

Founded in 2004
Englewood, Colorado, USA
1.3K employees (32 in marketing)

Traffic Signals

Monthly Visitors
948.3K
Monthly Google Ads Budget
$385.7K
Traffic Source Mix
Search
61.3%
Direct
25.9%
Referral
4.6%
Social
3.3%
Paid
4.8%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
16 years
Median Tenure
5 years

Funding

Total Funding
$60.8M
Last Raise
$10M
Private Equity, 12 years ago

Funding History

  • Oct 2013
    Private Equity • $10M
  • Oct 2011
    Private Equity • $43.7M
  • Apr 2009
    Private Equity • $7.1M