Responsibilities

• Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, YouTube)
• Manage budgets, bids, audiences, and creative testing
• Monitor daily performance and make real-time optimizations
• Continuously refine campaign structure and targeting to improve efficiency and scale
• Analyze performance across channels with a focus on CAC, conversion rates, and funnel
• Identify and fix tracking issues, attribution gaps, and data inconsistencies
• Partner with product and engineering to improve conversion rates
• Focus heavily on mobile performance and in-app browser behavior
• Use AI/LLM tools to improve speed and quality of campaign execution
• Apply AI to analyze performance data, identify trends, and surface optimization opportunities

Requirements

• 6–10+ years of experience in performance marketing
• Proven experience executing paid search and paid social campaigns
• Strong background in direct-to-consumer (D2C) marketing for a consumer brand (required)
• Experience in pet insurance strongly preferred
• Strong analytical skills
• Deep understanding of: Attribution
• Conversion tracking and funnel optimization
• Experience using AI/LLM tools to support marketing execution and analysis

Benefits

• adoro pays 100% of medical, dental, and vision benefits for employees.
• adoro pays 50% of medical, dental and vision benefits for eligible dependents.
• Four weeks of paid time off and 10 paid floating holidays.
• 401k Plan, including matching.