- App Store Mastery & Funnel Optimization: Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert. - App Store Mastery & Funnel Optimization: Tailor the User Journey: Know precisely when to deploy Custom Product Pages (CPPs) for iOS and Custom Store Listings (CSLs) for Android to match our ad creatives with the perfect store experience. - App Store Mastery & Funnel Optimization: Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers. - App Store Mastery & Funnel Optimization: Monitor Platform Shifts: Keep your radar tuned to the latest privacy updates, algorithmic changes, and feature releases from Apple and Google so our strategies never fall behind. - Performance Marketing & Agency Management: Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels—with a heavy emphasis on Meta, TikTok, and YouTube. - Performance Marketing & Agency Management: Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency. - Performance Marketing & Agency Management: Focus on LTV Barometers: Look past temporary surface-level spikes in cheap clicks or installs. Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers. - Data Integrity & Algorithmic Optimization: Feed the Machine: Algorithms shift like the wind, and you need to know how to navigate them. Ensure our downstream subscription data and post-install events flow cleanly back into ad networks to train their optimization engines effectively. - Data Integrity & Algorithmic Optimization: Master the Technical Stack: Feel comfortable speaking the language of tracking and data attribution. You should have a solid conceptual grasp of Conversion APIs (CAPI), custom event tracking, and Floodlights. - Data Integrity & Algorithmic Optimization: Analyze the Climate: Dive deep into our analytics suites to understand cohort behavior and determine exactly where our most profitable growth is coming from.